Wednesday, 9 May 2012

Market Research- Bassike at Superette


SUPERETTE - Bassike
Price point- $149 basic top, $229 jumper
Australian designers
Fabrics- organic cotton, silk, jersey knit
Features- dark colours, black and white, stripes
Style- simple ready to wear, comfort, basic pieces (t-shirts, jerseys etc.)
Merchandising- bright store, white walls, racks line both sides of the walls, women’s wear on one side men’s wear on the other. Centre glass display cabinets, easy access to racks, eye level and even.

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