Wednesday, 9 May 2012

Market Research- Witchery


WITCHERY
Price point- $479 wool/poly coat, $149 lace shirt
Fabrics- linen, cotton, polyester, leather look and shiny fabrics
Features- patterned knits, half sleeve jackets, mid length skirts, pencil skirts, and lace tops, lots of black
Style- trend following, younger market
Merchandising- full store, racks everywhere not very clear in layout, style and colour blocked

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