Wednesday, 9 May 2012

Market Research- Cotton On


COTTON ON
Price point- $49.95 jeans, $34.95 tops, $90 jacket
Made in China
Fabrics- polyester, acrylic, cotton blends, manmade fabrics dominate garments
Features- oversized tops and knits, lace, stripes, patterned knits, burgundy, natural tones, midi and full length skirts, mid length dresses
Style- affordable every day wear, men’s and woman’s, fast trends
Merchandising- chaotic, hard to move around, circle racks dominate floor space, walls lined with multi height racks, some unreachable, tables with folded items.

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