Wednesday, 9 May 2012

Market Research- Country Road


COUNTRY ROAD
Price point- $109 mohair blend jersey, $279 silk dress
Fabrics- silk, wool blends, polyester, cotton, denim
Features- silk shirts, wool pencil skirts, faux fur vests, textured knits, cropped knit tops, rusty colours (reds, orange, brown)
Style- easy to wear, corporate work styles, basic layering pieces
Merchandising- bright store, well laid out, centre racks, style blocked in sections around the store

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