Wednesday, 9 May 2012

Market Research- Dotti


DOTTI
Price point- $129 coat (90% poly-10% wool), $49.95 lace top, $69.95 tie neck dress
Made in China
Fabrics- polyester, cotton, denim, velvet, hairy coats, lace
Features- patterned knits, miniskirts, oversized knits, cap sleeved tops
Style- streetwear, playful, fast fashion trends
Merchandising- racks cover walls and floor space, multi height racks some unreachable, accessories wall space chaotic, sale rack at rear of store

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