Tuesday, 8 May 2012

Market Research- World

WORLD
Price point- $250+ Jacket $599
New Zealand made
Fabrics- wool (cashmere, angora) velvet, silk, hairy fabrics (polyester)
Features- textured knits, patterned linings in block coloured jackets and tops, mid length hemlines, long sleeved tops, mid length jackets and coats.
Style- ready to wear, special occasion and slightly formal
Merchandising- similar styles together, fabrics and patterns blocked together. Simple layout, easy access to racks, eye level displays.




No comments:

Post a Comment